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About Us

Founded in 2004, IF & Co. is a family owned and operated jewelry business based out of Los Angeles, CA. The family behind IF & Co. has been in business since 1978 and has carried on the tradition of keeping all custom jewelry work in-house with multiple manufacturing facilities and retail locations.
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IF & Co. makes the highest of high-end jewelry for the hip hop community and young Hollywood. As for the “celebrity factor”, their clients are a who’s who of heavy weights from all sides of the entertainment industry. To name a few, their client list includes superstars such as Michael Jackson, Tom Cruise, Jonas Bevacqua, Justin Bieber, Floyd Mayweather, J Balvin, Tyga, Travis Scott, Schoolboy Q, Tyler the Creator, Dr. Phil, Apolo Ohno, Paris Hilton, Snoop Dogg, A$AP Rocky, Wiz Khalifa, YG, Kanye West, Drake, Nas, Dwyane Wade, French Montana, The Kardashians, Odd Future, Frank Ocean, a countless number of athletes from all sports and the list goes on. The past years have seen IF & Co. receive unprecedented press from high-end fashion magazines, luxury car magazines, urban magazines and blogs; including TMZ, Harper’s Bazaar, Hypebeast, The Coveteur, Complex Magazine, the Wall Street Journal, and the LA Times just to name a few.
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We understand the difficulties that come with purchasing custom-made jewelry. It’s hard to find someone you can trust, and to find one who understands your requirements is even harder. Our team here at IF & Co. is fully equipped with all the knowledge necessary for making the process seamless and bringing your requirements to reality with remarkable accuracy. We strive to provide our clients with exceptional quality of work. Nothing less. We only use the highest quality materials to hand-craft each and every IF & Co. piece so they last for generations to come. Our production time is by far one of the fastest in the industry and we pride ourselves on our ability to maintain superior craftsmanship while having an efficient turnover. Combine these together and we’ll have you finessing a lot sooner. We’re passionate about our jewelry and we just happen to craft it well, too.
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The world of fine jewelry has changed over the past few decades. The age of investing in simple and somewhat costly pieces that claim to be traditional is no longer a standard of value. At IF & Co, we believe jewelry should be worn with pride because jewelry is a reflection of one’s individuality. This is why we create custom pieces that you will never want to hide away. We have an exceptional idea of what makes jewelry truly beautiful, and have expertly fused a sense of timelessness into our pieces without compromising the features that make them interesting, relevant, and wearable. We see things most others cannot see and it all came from decades of experience. We love to put in work. Tell us your vision and let us create the greatest version of it.
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IF & Co. takes pride in their competitive pricing, quality of work, and record speed. With an average turn around time of 2 weeks or less, the quality work speaks for itself. From 18k gold earrings to half-million dollar engagement rings to watches and 350-carat diamond custom pendants, IF & Co. continues to prove themselves as the finest and most efficient jewelers in the world. IF & Co. continues to gain worldwide attention and strives to becoming a brand known worldwide.
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We understand the difficulties that come with purchasing custom-made jewelry. Our team here at IF & Co. is fully equipped with all the knowledge necessary for making the process seamless and bringing your ideas to reality. We strive to provide our customers with exceptional quality of work with remarkable accuracy. Nothing less. We only use the highest quality materials to hand-craft each and every IF & Co. piece so they may last for generations. Our production time is by far one of the fastest in the industry, too, and we pride ourselves on our ability to provide supreme craftsmanship while remaining dynamically proactive. Combine these together and we’ll have you advancing to your next move sooner. Most importantly, we’re passionate about jewelry and we just happen to craft it well.