IF & Co. - Premium Custom Jewelers


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About Us

Founded in 2004, IF & Co. is a family owned and operated jewelry business based out of Los Angeles, CA. The family behind IF & Co. has been in business since 1978 and has carried on the tradition of keeping all custom jewelry work in-house with multiple manufacturing facilities and retail locations in Los Angeles. 

IF & Co. makes the highest of high-end jewelry for the hip hop community and young Hollywood. As for the “celebrity factor”, their clients are a who’s who of heavy weights from all sides of the entertainment industry. To name a few, their client list includes superstars such as Michael Jackson, Tom Cruise, Jonas Bevacqua, Justin Bieber, Floyd Mayweather, J Balvin, Tyga, Travis Scott, Schoolboy Q, Tyler the Creator, Dr. Phil, Apolo Ohno, Paris Hilton, Snoop Dogg, A$AP Rocky, Wiz Khalifa, YG, Kanye West, Drake, Nas, Dwyane Wade, French Montana, The Kardashians, Odd Future, Frank Ocean, a countless number of athletes from all sports and the list goes on. The past years have seen IF & Co. receive unprecedented press from high-end fashion magazines, luxury car magazines, urban magazines and blogs; including TMZ, Harper’s Bazaar, Hypebeast, The Coveteur, Complex Magazine, the Wall Street Journal, and the LA Times just to name a few.

IF & Co. takes pride in their competitive pricing, quality of work, and record speed. With an average turn around time of 2 weeks or less, the quality work speaks for itself. From 18k gold earrings to half-million dollar engagement rings to watches and 350-carat diamond custom pendants, IF & Co. continues to prove themselves as the finest and most efficient jewelers in the world. With the recent release of the reality television series, the company continues to gain worldwide attention and strives to becoming a brand known worldwide.