Our Story
IF & Co. is a team of custom jewelers focused on intricately crafted, high-end jewelry. Built on decades of dedication and hands-on craftsmanship, our work reflects a deep respect for detail, culture, and tradition.
Today, our team caters to a large growing list of globally-recognized brands, celebrities, icons, athletes, and many regulars & relevant names from a vast number of industries worldwide.
But the story begins before IF & Co. had its name. In 1978, a small family ventured out with creative spirits to lay the groundwork for something lasting.
Modest Origins
Our founders stood out as new jewelers, rarely content with product designs as they were and often drawn to improvement through creative customization techniques. What began as refining existing items with instinct and limited tools slowly grew into something different.
Searching locations across Los Angeles, they eventually landed at the historic Slauson Supermall in 1997. It was here that their jewelry work began to take shape. Through creative experimentation and self-teaching, they formed a reputation for originality and style.
Foundational Years
Operating from a modest space, the in-house creative work process remained tight and hands-on, with skills and teachings passed down to the next generation.
Over the years our presence grew as did demand from those seeking custom jewelry, drawn to a new era of detail and style. Attention followed from loyal customers to curious patrons beyond our region, and in the early 2000s, we became known as IF & Co.
Carrying the Craft
Our team naturally grew over time, bringing in experienced craftsmen and jewelers into the family. Each were chosen for their ability to carry forward our quality standards and shared values.
The heart of IF & Co. lives in the hands of our craftsmen who bring each piece to life as their work continues a legacy ingrained in tradition and innovation.
Commissions to Icons
Our ongoing portfolio spans a wide range of custom commissions and in-house designed statement pieces. We work with gold, platinum, and diamonds to create and customize pendants, necklaces, bracelets, engagement rings, wedding bands, grills, luxury watches, and more.
One of our most admired creations, the Micro Jesus Piece, stands out for its intricate detailing in compact form and lasting cultural significance. It remains a reflection of craftsmanship and originality.
Global Influence & Trust
Together, Ben Baller and the IF & Co. team have had the opportunity to work with a wide range of clients over the years, including making pieces for musicians, athletes, and entertainers such as Michael Jackson, Drake, Kanye West, Justin Bieber, Tom Cruise, and more. Our jewelry has been worn at red carpet events, award ceremonies, and on stage during some of the most memorable performances in recent decades. We continue to work closely with individuals and brands across various industries.
Brand Partners and Celebrities
Some of our trusted clientele include The NFL, LIV Golf, KAWS, Takashi Murakami, Kid Cudi, J-Balvin, Bad Bunny, Tyga, ASAP Rocky, ASAP Ferg, A Bathing Ape, Rocafella Records, General Mills, Constellation Brands, Chivas Regal, Captain Morgan, Adidas, EA Sports, Empire, The Imperial Family, MTV, Snickers, Justin Bieber, Floyd Mayweather, Drake, Pharrell, The Kardashians, Kanye West, Kendall Jenner, Paris Hilton, Tom Cruise, Jonas Bevacqua, Michael Jackson, Dr. Phil, Travis Scott, Schoolboy Q, Tyler the Creator, Mac Miller, Kendrick Lamar, Frank Ocean, Mozzy, Travis Barker, Snoop Dogg, DJ Mustard, Lily Ghalichi, Apolo Ohno, Wiz Khalifa, Clipse, Mister Cartoon, OT Genasis, Nipsey Hussle, Tinashe, Good Charlotte, Nicky Diamond, French Montana, R. Kelly, Big Sean, Q Worldstar, Steve Aoki, Andy Milonakis, Thundercat, Soulja Boy, Machine Gun Kelly, Dak Prescott, Ezekiel Elliott, Matt Kemp, Derrick Rose, including international stars such as Mark Tuan, Jackson Wang, Got 7, G-Dragon, Dok2Gonzo, Simi Liu, Jay Park, and the list goes on..
Media & Industry Recognition
Our work has also been featured in media outlets including Harper’s Bazaar, Complex, the LA Times and others, highlighting different parts of our journey from design philosophy to our role in the custom jewelry space.
Along the way, we’ve collaborated on a range of unique projects, including recently the official championship rings for LIV Golf, as well as exclusive pieces for exclusive global brands and projects.
The Finest Materials
Quality has always been at the center of our work. From material selection to ethical sourcing, every step of production is handled with the right care and attention to ensure the best possible results.
We are committed to working primarily with traditional processes and natural stones that meet our standards. Every element is carefully selected and shaped with intention, following a process that prioritizes craft, clarity, and longevity.
Showroom Presence
At IF & Co., your vision is the starting point. Whether you're customizing a meaningful piece or choosing from our existing collections, we're here to guide you through the process and deliver jewelry that represents it best.
Our boutique showroom at the Beverly Center offers a jewelry experience shaped by history and culture. For guidance, our knowledgeable team is here to help. Visit to check out our work, and start your next piece.
