Netflix has recently released its newest limited series Black Rabbit, starring Jude Law (Sherlock Holmes, The Talented Mr. Ripley) and Jason Bateman (Ozark, Air). Set in New York City, the eight-episode drama follows two brothers who open a nightclub together. Jude Law plays Jake, the driving force behind the club's reputation, while Jason Bateman plays Vince, a brother returning with dangerous debts and old connections. The tension between family loyalty and survival makes this one of Netflix's most talked-about shows this season.
For IF & Co., the project carries special meaning. Both our jewelry and our brand identity appear throughout the series. While our presence is subtle compared to the full production, it marks another step forward for us and creates a moment worth sharing with our supporters.
One of the most striking design choices in Black Rabbit comes through its nightclub, "The Rabbit Lounge". The club's signage features our IF & Co. diamond logo, tilted slightly, and visible in scenes throughout the season. Viewers who know our mark would recognize it as a steady detail in the lounge's atmosphere.
For a company that began in Los Angeles, seeing our logo as the face of a New York nightclub in a Netflix series is a unique experience. It ties our identity directly to the show's world and appears in the background of important moments between the lead characters.
Our jewelry also plays a part in shaping the visual story of Black Rabbit for several main characters. In one standout scene, a cheerful Wes points out his chain and gives Ben Baller credit for creating it. For anyone familiar with the culture, hearing that recognition hits instantly. Ben Baller himself appears throughout the series, starting in Episode 1. His presence adds authenticity and links the world of the show to real life as he appears naturally alongside Jude Law and Jason Bateman.
Jewelry in Black Rabbit signals power, influence, and identity of character. Each time they catch light or are mentioned in dialogue, it contributes to the energy of New York nightlife that the series captures so vividly. Providing pieces that help tell that story is an honor for our team.
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With Black Rabbit now streaming worldwide, this project adds another chapter to the IF & Co. story. What started as a family business in Los Angeles has expanded into music, sports, fashion, entertainment, art and more. As you watch, look out for the diamond logo, the jewelry on characters like Wes, and Ben Baller's appearances. Each detail reflects the same focus we bring to every project: designs with presence, created to leave a lasting mark.
