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before you write me/us an email about custom jewelry, please read this…

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please understand the key and crucial things before you decide to buy a custom made piece or any jewelry from IF and CO.

1. WE DO NOT MAKE FAKE OR SIMULATED DIAMOND PENDANTS OR CHAINS.
to keep it funky, realistically about 74% of all the jewelers out there who make custom made pendants and stuff you see on a lot of the rappers make fake shit, they cut corners, they use 7k or 8k gold(wtf??) and they use alloy or stainless steel now with rhodium over it… it’s crazy. coloring and treating sapphires(which is fine if you tell the client) and passing them off as diamonds instead of using cz’s which is bad already. let’s not get into moissinites. We hate to even use sup par quality diamonds. if need be because of your budget, we’ll make a chain or pendant with 10k gold. it used to be that if you made your chain in white gold it’d be a waste to use 14k, but now with the crazy ways you can color gold, it don’t even matter with yellow or white gold. but we prefer to use 10k gold. since it’s at damn near $1,000 an oz. now. we even have acquaintances who hit us up from time to time to make a diamond chain with real gold, but use cz’s or white sapphires to save costs but get “that look” and we tell em NO. because who knows where that chain will end up and maybe another jeweler will clean it or whatever and then our name is out there for making fake shit. not going to happen captain!

2. PLEASE UNDERSTAND, EVERYONE OVERESTIMATES THE COST OF WHAT THEY’RE JEWELRY COST AND THAT EVERYONE LOWBALLS WHAT OUR JEWELRY COSTS.
listen, I’m sorry, but in a matter of 7 seconds or less, myself along with my cousins and any decent good jeweler can tell you how much you paid or should have paid. when we see quality, we say, cool, looks good…. when we see shitty bay area or typical down south jewelry, I just shake my head. WE’RE NOT HERE TO BEAT ANYONE’S PRICES. I do not care about the economy to lower my prices, we still have to stay in business and you can’t sell a bentley for less than it’s going value, not like these people are doing. hence the tricks, like using alloy and cz’s on g-shocks and selling them for an 1/8th of the price we do. get serious. it could fool someone with bad eyes, but get that shit out of here. WE TAKE PRIDE IN OUR WORK, we are committed to excellence and we don’t care to beat your prices. we offer the lowest prices for the type of quality and work we do. it does not matter at all where we are located, etc, etc. a 2009 Ferrari 599 in compton with papers, is going to be the same price it is @ Walnut Creek Ferrari. a VS1 E colored diamond, is just that, F the designer names even though in this Jewelry World, we have become a famous one….. you are paying for quality, but our prices are not Rodeo Dr. or Monaco prices. they’re beyond fair. But when you compare or try to compare us with stores that are below the kiosk mall quality shit, it’s sad. Icee Fresh aka IF AND CO and TIFFANY Jewelry are truly diamonds in the rough….. the exterior may look a little rugged, but we kill the game and continue to. SO AGAIN, WE AREN’T HERE TO BEAT YOUR JEWELERS PRICES, WE’RE GOING TO BEAT THEIR WORK!

3. PLEASE DO NOT COME TO US IF YOUR BUDGET FOR A 4″ CHAIN IS $5,000
again, you guys have screwed up this entire industry with your idiot manuvers. Do the math. there is no way you are making a 27 carat diamond pendant thats heavy (i.e. 200+ grams) for $5,000 to even $7,500. be realistic. what you don’t realize is that you see someone like Rick Ross with big pieces and he says it’s a million and then his jeweler in houston or miami will tell you, you can get that same look for cheap, I can make you that chain for $6,000. cmon get serious. understand, there are process’s that go into making the jewelry we make and what any good jeweler makes. you have to make a mold, that cost money, you have to keep in mind, once the mold is made and casted into gold, you pay labor on the gold, then you are paying for the diamonds of course and the gold itself of course and then you are paying for the setting of diamonds(labor) and then whatever on top we feel is needed for the difficulty of the job or our average/fair price for our services. we don’t do appraisals. we could, but it’s better if a third party is involved…. we recommend a few spots downtown that are certified gem labs and will give you a legitimate appraisal and guarantee it will easily be much more than what you paid for your jewelry from us.

lastly, we are not haters, if you work sucks, then even though it’s our opinion, it most likely really sucks. imitation in this game is not flattery, because most can’t duplicate what we do. I do have a friend who makes good jewelry in Atlanta, GA who will make it for these lower budgets, but understand, we make jewelry fast and our customer service to clients who drop bread is amazing. if we took time out to talk to every single person who wanted to spend $600 on a $10,000 item, we’d be out of business. We don’t disrespect people or potential or non potential clients….. we just want you to know, the back and forth is un-necessary at times. we are your final destination for custom made jewelry. If you’re a virgin in the game, then you got real real lucky. We love those who’ve been to many other jewelers prior to doing business with us, because they see how we truly operate and get down.

thank you and god bless.

p.s. STOP STEALING OUR PICS, IT’S REALLY SO CORNY

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